With a population of 115 million, what do dreams and progress truly mean beyond traditional metrics like GDP and unemployment for the Philippines, the 13th most populous country on the globe?
Through a comprehensive survey of almost 1,500 individuals coupled with ethnographic research and surveys, we sought to dive deeper into the Filipino spirit and the aspirations that shape it by measuring how close individuals feel to achieving their personal dreams.
By measuring how close individuals feel to achieving their personal dreams, this new report captures the nuances of the human experience—intimately personal yet inherently social, and ever-evolving.
The survey found consensus around not one, but two dreams: achieving financial security to absorb health scares and starting a business.
When we asked participants to rank their top dreams from a choice of 15 propositions, 58% of respondents ranked health security and 56% ranked entrepreneurship in their top four.
Rounding out the list were having a large savings fund at 51% and moving into their dream home at 44%.
Read the full report to join us on this journey of understanding—a voyage into the heart of the Filipino spirit through the aspirations that drive it.
Source: BCG
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